The Industry Certification for Face-to-Face Marketing Managers
Build, manage, and scale a high-performing face-to-face marketing department with proven systems, leadership training, accountability, recruiting strategies, and performance standards.
Enroll Now Explore the ProgramBecome a Certified Face-to-Face Marketing Manager
This certification is designed for managers responsible for building and leading successful event, retail, canvassing, home show, and field marketing teams within the home improvement industry.
Who This Certification Is For
Field Marketing Managers
Strengthen your leadership, recruiting, training, and team performance systems.
Event & Retail Managers
Build repeatable systems that generate qualified opportunities while improving ROI.
Future Marketing Leaders
Develop the skills needed to confidently operate and scale a face-to-face marketing department.
What You’ll Learn
The certification walks managers through the essential systems required to build a profitable and scalable face-to-face marketing operation.
- How to recruit and hire the right marketing team
- How to onboard and train new representatives
- How to establish KPIs and performance expectations
- How to coach underperforming employees
- How to improve lead quality and appointment generation
- How to manage events, retail, canvassing, and field campaigns
- How to track department ROI
- How to build accountability systems
- How to lead and retain a high-performing team
Certification Curriculum
Complete the training modules and certification requirements to earn your industry credential.
Hiring the Right Face-to-Face Marketing Team
Learn how to attract, identify, interview, and select candidates who are best suited for face-to-face marketing roles.
Recruiting & Interviewing
Build a repeatable recruiting pipeline and improve your interview process.
Onboarding & Training
Create a structured onboarding experience that prepares new hires for success quickly.
KPIs & Performance Management
Understand the numbers that determine whether your marketing team is operating profitably.
Coaching Your Team
Learn how to provide feedback, conduct coaching sessions, and improve individual performance.
Lead Quality & Conversion
Improve appointment quality by strengthening conversations, qualification, and expectations.
Event & Home Show Management
Plan, staff, execute, and evaluate events that generate measurable business results.
Retail & Field Marketing
Create sustainable systems for retail, canvassing, and other face-to-face lead-generation channels.
Department ROI
Calculate costs, revenue contribution, conversion rates, and profitability.
Leadership & Accountability
Develop the leadership systems necessary to create a culture of responsibility and consistent performance.
Scaling Your Marketing Department
Build the systems, roles, and processes required to scale without sacrificing quality.
Earn Your Industry Certification
Completing the program demonstrates your knowledge of the core systems and leadership standards required to successfully manage a professional face-to-face marketing department.
- Complete all required training modules
- Complete quizzes and assessments
- Meet certification requirements
- Receive your professional certification
Meet Samantha McGuinness
Samantha McGuinness is the founder of Enabled and the Face to Face Marketing Network, helping home improvement and remodeling companies build profitable, scalable face-to-face marketing programs.
She began her career in the remodeling industry at Renewal by Andersen of Greater Toronto, where she built the events department from the ground up and helped turn it into a major revenue driver. Today, Samantha works with contractors across the country to improve their event, retail, field marketing, recruiting, training, and leadership systems.
Start Your Certification
Invest in the systems and leadership skills required to build a stronger face-to-face marketing department.
Industry Certification Program
Includes access to the complete certification curriculum, assessments, resources, and certification process.
Enroll in the CertificationSecure checkout powered by Kajabi.
Frequently Asked Questions
Who should take this certification?
The program is intended for current and aspiring face-to-face, event, retail, canvassing, and field marketing managers.
Is the program completed online?
Yes. Training materials, modules, and assessments can be delivered through your Kajabi certification portal.
Do I receive a certification?
Participants who successfully complete the required curriculum and assessments can receive the applicable certification.
How do I access the course after purchasing?
After purchase, participants receive access instructions for the certification portal.
Ready to Become a Certified Face-to-Face Marketing Manager?
Develop the skills, systems, and leadership framework needed to build a profitable face-to-face marketing department.
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